I am sure you’ve heard it said before, that when you explain or teach something, follow the rule of K.I.S.S., or Keep it Simple Sister!
OK, I made it a little nicer than most people say it, but do you understand the idea of K.I.S.S.? It means to make things as simple as possible so the average person can understand it. Most people have a better chance of grasping information, and what it means, when it is told to them simply and clearly. Also, keep in mind that people’s attention spans are short these days, as everyone is busy. They want the best info you can give them in the shortest amount of time.
When my coaching client said to me, “I just want people to understand the science behind my product,” I reminded her that very few people care about the science, they only care about what the product will do for them. The few people that want the science, or more detail behind your product or service, will ask for it.
In the world of sales and marketing, the simpler we keep our message the more people understand it. Most newspapers in the United States are written at a 7th to 9th grade level. This is so the average person can read and comprehend the information they are being given.
When working with someone new, there are three things people want to know:
1. What problem will it solve for me?
2. How do I use it?
3. How do I get it?
Here are my tips for answering these three questions simply:
Tell your story. Most likely they were drawn to talk to you because they share something in common with you. Share your story, and how your product or service helped you. What problem did it solve or pain point did it eliminate?
Break it down into small steps. Step by step instructions are easier to follow. You may even want to provide written instructions that are a numbered list for them to follow. I love to follow up with emails that outline how to take the next steps. This gives them an easy to understand guide, and they can save it for future use.
Make the website or link you share as easy for them to remember as possible. It’s even better if you can share a link they can just click on that takes them where they need to go. If they have to search to get to your order screen, they will get frustrated, or side tracked, and you’ll lose them.
A confused mind won’t make a choice, so give as little detail as you need to in the beginning stages. Let them ask you for more details if they have more questions.
If you feel they are not ready to commit by the end of your conversation, you can always ask “is there anything else I can share with you to help you make a decision about working with me?”If you’ve been struggling to close clients and customers, I’d suggest you take a look at how to simplify your processes and information streams. See if you can K.I.S.S for better sales!
If you found this blog helpful, I’d love it if you’d share it with your friends!
Women in Networking Connect, Inc.
PS – If you desire daily empowerment, networking, and making new connections with women from all over the world, we invite you to join our Women’s Empowerment Network of Entrepreneurs on social media!