Perfecting your Elevator Pitch

Your elevator pitch is a brief description of your product or service, usually 30-60 seconds long, the time it takes you to ride the elevator with someone new.  You should pick one thing that you do and focus on that.  Remember, your elevator pitch is for your customers, investors or potential employers and what you will use in business networking.  Your elevator pitch should not be confused with a sales pitch, but should capture the person’s attention to want to know more.

Some important questions to ask yourself when perfecting your elevator pitch: 

~  What is my product or service and what problem do I solve?

~  Why should my listener care?

~  What am I good at?  We are all experts in our fields, convey what you are good at.

~  Keep it simple, not drawn out.

~  Don’t try to impress the listener

~  Focus on the benefits that you provide your customers.  This will pique their curiosity and prompt them to ask for more.  Tell me more!

~  Always look at your audience when conveying your message.


In Summary your perfect captivating Elevator Pitch should:

1)  Tell a Fact or start with a shocking starter

2)  Convey a story or paint a picture

3)  Provide a solution for their experience with you

4)  Format should hook the listener to want to know or hear more.

5)  Ask a question or provide an invitation.


For example: 

One thing we know for sure is, there are more women in business today than ever in the history of our country and more and more women are becoming entrepreneurs every day.  It’s the love for independence, financial freedom and pursuing their passion that women are looking for.  Women love supporting women and referring their friends in business and are looking for an environment to connect, share and grow.  My name is Cristine DiCaprio and I am the Founder, Co-Owner and President of Women in Networking Connect.  WINC is empowering and connecting women in business to build their client and referral base through chapter memberships where women hold an exclusive referral seat for their profession.  Have you ever heard of us or do you know someone that is interested in referrals to grow her business?


Financial  Planning Services example:

I know this young family that lost everything including their savings, their credit and unfortunately their home. They were out of work and out of money.  This was a young family of five that had no other option than to sell what little they had left, including their wedding rings, in order to keep a roof over their heads and food on the table.

But, It didn’t have to be this way.  In fact, if this family had (name of your product), it wouldn’t have been this way at all. My name is Jane Doe, and I protect young families from financial disaster.  For more than 15 years, I’ve been protecting families from financial disasters such as this, because you never know when life is going to throw you a curveball.  Are you prepared for life’s unexpected moments?  I invite you to schedule a complimentary 15-minute consultation with me to find out.

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